Persist

Founded in 2019, Persist is an underdog story about a small business doing big things. An athliesure manufacturer producing high quality, environmentally friendly active wear.

Persist blends sustainability with comfort while keeping the average student, busy parent, and gym enthusiast in mind.

The goal was to design a professional brand identity with a minimalist, and memorable look, targeting an audience that is in need for practical gym wear that is durable for long training sessions as well as casual enough for brunch.